Submitted by traceyedgar on Tue, 21/07/2009 - 6:15pm.
30/09/2009 - 7:00am
30/09/2009 - 9:00am
Presenter - Mick Clarke - Strategic Alliance Director - Aspedia
Topic Outline:
It’s not all Doom and Gloom – Online marketing and the leads that it generates continues to grow despite the economic downtur
Learn how the slow down of the global economy might be the ideal opportunity for you to leap ahead of your competitor
Learn what search engines are looking for and what Google as the largest search engine looks for when ranking site
Be able to generate qualified leads from the web and convert them to quality sales; an
Gain an understanding of how to optimise your website for search engines
Mick has an extensive background in sales and marketing, predominately for the past 14 years within the finance industry. He has owned and managed his own successful businesses which have provided significant insight and hands-on commercial experience to understand current business issues and offer sensible and sustainable, cost effective solutions. Mick’s clients range from sole traders through to global brands and this depth of experience allows Mick to understand the individual challenges that all business face in increasing their online brand awareness and generating increased leads via their website and other associated mediums.
Mick is able to offer your business a fresh online marketing perspective and provide solutions that you can understand and implement into your own specific environment to increase the number of leads and converted customers that you generate, which then subsequently can be reflected in an increased profit margin. Mick is also able to provide evidence of how a cost effective Internet Marketing campaign can generate business in comparison to traditional forms of media marketing.
